I went up to Kabob's Indian Buffet for lunch again today. They heap a plate with as much food as it will hold, for only five dollars. It's a delicious blend of northern and southern Indian cuisines that I find very tasty--I end up wolfing it all down and regretting not taking my time with it, savoring each bite instead of licking my chops at the memories. Today I forced myself to eat slower, though, so that was better.
They had this soda, Thums [sic] Up, a product of Coca-Cola. Whoa, that was unexpected. Did they buy a present brand name, or did they seriously start up a company with a purposeful typo in the name? Or is "Thums" actually a person's name, and the brand is just a tribute to him/her? That last option would be the most desirable and the most excusable. Buying a misspelled company and failing to correct it is not permissible in my book, though I know no one's in the market for anything I write.
Anyway, my main Web site, Heavy Boots, is coming up for renewal again. For several years I've run this goofy-assed homepage with a random assortment of content. I gave up all delusions of structuring it and updating it regularly long ago. So why am I doing it? We are a full decade past the time when personalized goth Web sites were cool--all the goths were doing it, coming up with goofy names for themselves, buying domain names, making friends with people who knew Flash--and Heavy Boots doesn't represent anything in my life anymore. The boots the site was named after, in fact, have long since been retired/discarded. All my dreams for the Web site occurred long before I had access to the technology that could realize them, and now those dreams are stupid and embarrassing, like a tattoo gotten in one's second year of college.
What should I do with the domain name? Is anyone really going to be disappointed if I let it go? Is there any kind of market segment I stand to alienate? I find it incredibly hard to think so: if they exist, then they deserve to be disappointed because I have attracted the quietest, most unresponsive readership in the world.
I think I'll just let the reminders die off, let my URL degrade back to its original Google Sites format, and only give a rat's ass about my personal branding. Oh man, I bought a domain name for this place, didn't I? Sweven Volant, the irresistibly sticky name that draws people intuitively inward. And yet I'm pouring no energy into my "professional" site at CWFredrickson.org. How insane is that? The one responsible place that...
Well, that's why I'm not interested in it. Heavy Boots was a junk drawer for all sorts of crazy online stuff I collected, and my professional site is where I have to sit up straight and use an indoor voice for potential employers. I have to affect a very constrained, acceptable form of creativeness, whereas a lot of my candid online material could get me fired anywhere.
So I own Heavy Boots, Sweven Volant, and CWFredrickson. Who needs so many domain names? The third one is arguably necessary, but the first two? What purpose do they serve? They don't clear anything up. They don't even see a lot of traffic. I'm throwing money out the window with these vanity boondoggles. I think that'll stop.